![]() Just because search engines can crawl a page doesn’t mean they can index it. ![]() Indexing and crawling are two different things. Recommended reading: Robots.txt and SEO: Everything You Need to Know 3. If you want Google to make sure Google indexes any of the blocked pages correctly, you should remove the rule that’s causing the block from your robots.txt file. Google can’t properly index content that isn’t crawlable, so it’s worth checking the Coverage report in Google Search Console for any warnings or exclusions relating to robots.txt. Recommended reading: Website Structure: How to Build Your SEO Foundation 2. To do this, sketch out a simple mind map:Įach branch on the map should be an internal link to allow search engines and visitors to navigate between pages. That’s why you need to create a logical site structure. It’s crucial that visitors and search engines can easily navigate your website. Plan your website structure (new sites only) Here are the basic technical best practices everyone should follow. Technical SEO issues often hold a website back from ranking as high as it deserves. Recommended reading: Robots.txt and SEO: Everything You Need to Know If you see anything else, search Google for robots.txt generator and create one. If you see a plain text file, you’re good to go. You can check if you already have a robots.txt file by going to /robots.txt. For example, if you run an ecommerce store, you might not want them to crawl and index your cart page. It’s always good practice to have a robots.txt file, but it’s a must if you need to prevent search engines from crawling pages or sections on your site. Robots.txt is a plain text file that tells search engines where they can and can’t go on your site. ![]() Read this if you can’t find it, then learn how to submit your sitemap to Google and Bing here. You can usually find your sitemap at one of these URLs: Here’s what the sitemap looks like for our blog: Sitemaps tell search engines where to find important content on your site so they can easily crawl and index your pages. If you’re using a different website platform like Shopify, you probably don’t need an SEO plugin. Here are a few good options (you only need one): If you’re using WordPress, you’ll need an SEO plugin to help you optimize things like sitemaps and meta tags. Recommended reading: How to Use Google Analytics to Improve SEO Performance 5. It’s also worth linking Google Search Console with Google Analytics to see Search Console data in Analytics. ![]()
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